Chery Sandton and Chery Northcliff are beaming with pride as our very own Ashley Ogle, beloved media personality and brand influencer, took home the Global Brand Impact Award at the Chery International Co- Create Summit in China!
Recognised for her influence, creativity, and authenticity, Ashley’s global win marks a historic moment not only for the Chery Sandton & Northcliff family, but for South African representation on the international stage.
The Chery Brand Impact Award celebrates individuals who have made an exceptional mark in brand influence and visibility worldwide. Ashley’s journey from Big Brother Mzansi contestant to globally recognised Chery ambassador is nothing short of inspiring – a story of passion, purpose, and perseverance.
In her Instagram post, Ashley tagged Chery Sandton, Chery Northcliff and thanked her followers with the words,
“It can only be God, Ashes and Ash angels… May we never be so tired that we give up, because it is within our breaking, that we learn how to build.”
Her win reflects the heart of the Chery brand: empowering individuals to move forward boldly, break barriers, and redefine what’s possible.
Representing South Africa at the global Chery Summit in China, Ashley stood proudly among international Chery creators, content leaders, and automotive visionaries. Her confidence, elegance, and vibrant storytelling have made her a standout face of Chery in South Africa – where she continues to connect deeply with local
audiences who see themselves in her drive and determination.
The red-carpet moment at the Chery Global Headquarters became a celebration of both African excellence and the growing influence of South Africa’s Chery community.
As the official ambassador for Chery Sandton and Chery Northcliff, Ashley has been instrumental in showing how the Chery lifestyle blends sophistication, innovation, and individuality. Her signature red Tiggo 4 Pro Max, boldly wrapped with her name, has become an icon on Johannesburg’s roads – a symbol of confidence, creativity, and success.
“Ashley’s creativity, influence, and global recognition continue to inspire us all – she embodies the Chery spirit,” said the Chery Sandton & Northcliff team. “This is a proud moment not only for her, but for every South African Chery driver who believes in daring to do more.”
Beyond her global recognition, Ashley continues to use her platform to uplift and inspire others. Her message to her fans – the “Ash Angels” – is simple yet powerful: never give up on your purpose, even when the road seems uncertain.
Her partnership with Chery Sandton and Northcliff showcases how the brand supports young leaders, creators, and changemakers who are redefining what success looks like in South Africa.
Ashley’s award follows closely after Chery’s celebration of 5 million vehicles sold worldwide – proof of the brand’s global momentum and South Africa’s growing role in that story.
Her win cements South Africa’s position as one of the most exciting and influential Chery markets, where innovation meets ambition, and creativity meets confidence.