DigiCars Group Dominates National Chery Dealer Awards

DigiCars Group has cemented its reputation as a powerhouse in the South African automotive industry after its dealerships, Chery Sandton and Chery Northcliff, walked away with the highest number of top accolades at the National Chery Dealer Awards held in Nasrec last week.

The awards recognised the dealerships’ excellence across sales, marketing, aftersales, and financial services, highlighting DigiCars Group’s strong customer & service first philosophy and commitment to building lasting industry partnerships.

Chery Northcliff was honoured with:

• Best Medium Dealer Awards in Sales and Marketing
• Best WesBank Chery Finance Dealer
• Best Supporting Dealer – WesBank Finance

Chery Sandton secured:

• Best XL Dealer Awards in Sales, Marketing, and Aftersales

“These wins belong to our entire team. From our executives, passionate sales consultants and marketing to our skilled aftersales departments and everyone working tirelessly behind the scenes, this success reflects the culture of excellence at our company,” said Dawood Olgar, CEO of DigiCars Group.

Olgar added that seeing these accolades being achieved, was one of the proudest moments of his career.

“Our path ahead is forged by perseverance and determination, and we are committed to building the DigiCars Group into the undisputed digital-first leading dealership network in South Africa.”

Azhar Abed, Group Franchise Director, praised the recognition as a direct reflection of the dedication and unity within the dealerships:

“These awards are proof of what happens when a team shares the same vision and drive. From sales to operations, every person has played their part in achieving this milestone. I am immensely proud of the people behind Chery Sandton and Northcliff for proving that passion and consistency always deliver results.”

DigiCars Group also credited its strong industry partnerships for this success. WesBank, which presented Chery Northcliff with two significant accolades, was acknowledged as a key collaborator in delivering financial solutions to customers.

The Group also extended gratitude to Chery South Africa’s leadership, including Mr. Jay-Jay Botes and his OEM team, for their continued confidence and support.

DigiCars Group is a proudly South African automotive group dedicated to redefining the dealership experience. With a digital-first approach, the group focuses on delivering seamless, customer-centric solutions across sales, service, and financing. Its dealerships, stand as benchmarks of operational excellence and innovation in the automotive sector.