When it comes to exceptional service, innovation, and customer satisfaction, Chery Sandton and Chery Northcliff, proudly part of the DigiCars Group, have continued to set the benchmark in South Africa’s automotive industry.

2025 was a defining chapter in our growth story. From record dealership performance and national recognition to the rapid rise of Chery Super Hybrid (CSH) models, DigiCars has reinforced its position as one of the leading Chery dealership groups in the country.

At the prestigious Chery South Africa National Dealership Awards, both Chery Northcliff and Chery Sandton were recognised for exceptional performance across multiple key categories. A powerful affirmation of the standards upheld across the DigiCars Group.

Chery Northcliff was honoured with:

• Best Medium Dealer Awards in Sales and Marketing
• Best WesBank Chery Finance Dealer
• Best Supporting Dealer – WesBank Finance

Chery Sandton secured:

• Best XL Dealer Awards in Sales, Marketing, and After-sales

These awards represent operational excellence, financial expertise, after-sales strength, and most importantly, a deeply embedded customer-first culture.

For DigiCars Group, these recognitions validate the strategic investment we have made into people, systems, and digital enablement. They confirm that our dealership model is not only scalable but also sustainable and performance-driven.

Behind this success is strong leadership and an exceptional team culture.

Azhar Abed, COO of DigiCars Group, who has steered the new car dealerships through a year of expansion and achievement, reflected on the journey:

“2025 has been a defining year for us. The awards are a proud moment, but they are ultimately a reflection of the incredible team behind our dealerships. From sales to aftersales, finance to marketing, every department has pulled together with a shared vision of excellence. We have built a culture where performance and customer experience go hand in hand. I am especially grateful for the unwavering support from our OEM partners, whose product innovation and strategic backing have enabled us to scale confidently. Together, we have positioned the DigiCars Group as a leader in the Chery network, and we are only just getting started.”

2026: Scaling the Momentum

As we enter 2026, the strategy is to accelerate.

With national award recognition behind us and the TopGear Eco Warrior Award highlighting the strength of the Super Hybrid platform, DigiCars Group is poised for another year of expansion.

Our focus for 2026 includes continued dealership growth, expanded hybrid model visibility, strengthened OEM collaboration, deeper digital integration, and further investment in customer experience excellence.

Buying a Chery through us is not simply about purchasing a vehicle. It is about joining a dealership group that values excellence, transparency, and long-term support.

From first enquiry to years of ownership, our award-winning teams at Chery Sandton and Chery Northcliff are committed to delivering an experience defined by trust and performance.

2025 proved what is possible when product excellence meets dealership execution. 2026 will build on that foundation.

DigiCars Group is proud to represent a brand on the rise, and even prouder to be shaping its future in South Africa.